Blog iPresso Marketing Automation

Every generation has its own social media habits and brands must adjust

It is expected that in 2018 there will be around 2.67 billion social media users in the world. According to a report published by Personal Money Service, different generations tend to use different social media for different reasons. Brands will have to adjust their strategies to benefit from their social marketing efforts.

According to statistics published by Personal Money Service, there are many differences in social media preferences among various age groups:

  • Internet users belonging to the youngest generation, Gen Z (aged 13-19), have an average attention span of just 8 seconds. That’s why they prefer using those platforms which are focused on images and photography. The most popular platform in that group is Instagram (50%), followed by Facebook (26%) and Snapchat (23%).


  • Millenials spend 8 hours a day online and Facebook is the most preferred social networking site. 70% of them are on FB and 63% use YouTube (more men use YouTube and more women use Facebook). Importantly, 43% of millenials want companies to reach them via email.


  • The report also reveals some interesting insights about Generation X (aged 36-49), to which more than 58 million of internet users in the US belong. 76% of all Generation X online users will access social media in 2017. 80% of them are on Facebook and Twitter, but only half have active accounts. 68% make purchase decisions based on online reviews.


  • Baby boomers spend 27 hours per week online and 15.5% of them spend 11 hours a week on Facebook. 60% of the use Facebook and 13% are on LinkedIn. 48% of baby boomers rely on credit cards for their payments.

Michał Pasternak

Add comment