The global marketing automation software market is forecast to grow at a CAGR of 8.5% to reach $6,929.7 million by 2023, according to a new study by Research and Markets.
The marketing automation systems help businesses automate, improve and measure marketing campaigns carried out as e-mails, social, media, and workflows in order to increase efficiency and revenue growth.
It allows businesses to save time and resources, generate more leads, increase sales, and reliably assess effects of marketing campaigns.
The global MA software market is expected to witness a CAGR of 8.5% to reach $6,929.7 million by 2023, says the Global Marketing Automation Software Market Size, Share, Development, Growth and Demand Forecast to 2023.
Such dynamic growth is expected due to growing need for:
- higher and automated customer retention,
- personalized marketing through e-mails,
- customer scoring features,
- digital customer experience.