GDPR In iPresso: New Capabilities Of Profile Pages

The General Data Protection Regulation (GDPR), which takes effect on May 25, 2018, is aimed at unification of data privacy requirements across the European Union. The regulation will impose new data security obligations on all companies handling EU residents’ personal data. iPresso’s Profile Pages allow companies to ensure that the data they process is managed in line with the law.

Profile Pages in iPresso enable marketers to handle customers’ data in accordance with the requirements of new regulations.

This solution allows companies to inform their current and potential customers about the data that has been gathered, and provide them with the opportunity to erase or edit their personal information. Customers will also be able to withdraw their consents at any moment.

Profile Pages ensure that some of the crucial rules specified by the GDPR are abided by, including the right to be forgotten, and the right to know what personal data is being collected and processed.

The options of Profile Pages include:

  • Data edition – every contact can view and edit their data at any moment. They can also withdraw all permissions they had granted.
  • Data deletion – all traces of personal data of a contact can be permanently deleted from iPresso. The process of data deletion may be carried out in two steps, with the second one involving the sending of an email confirming the deletion. Moreover, if a contact has any additional (“inferior”) contacts assigned to them (e.g. children assigned to a parent), they will also be erased upon the deletion of the “superior” contact.
  • Export – a contact may also export their data into a CSV file. Marketers who set up Profile Pages may specify the exact attributes to be included in the export files.

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