E-commerce Cracow Expo was held on 17th April in Cracow, Poland. This edition of the biggest e-commerce event in Central Europe featured 4,000 visitors, 18 expert presentations on 4 stages and 130 exhibitors.
Speakers at the event discussed topics related to omnichannel communication, m-commerce, e-mail marketing, marketing automation, and the role of personalization, tailored messaging and targeting.
iPresso Team presented the ways in which Marketing Automation supports online businesses through the use of such features abandoned cart recovery, sophisticated marketing scenarios and multichannel personalised campaigns. All of those tools, which are available within iPresso, enable marketers to acquire and retain customers, and to increase the company’s sales volume and income.
iPresso’s Ecommerce solution drew considerable attention from visitors.