Regardless of the type of business you run, conversion plays a key role. It allows us to determine how many customers did what we wanted, e.g. clicked a given link, signed up for a loyalty program, or purchased a product on the website. We will show you how to use marketing automation scenarios to help increase conversions on your website.
Customer segmentation is one of the most effective marketing strategies you can use to understand and service a diverse customer base in an effective and personalized manner. The shortest explanation of this strategy revolves around creating several sub-groups of consumers or clients (known as segments) based on shared characteristics or interests. In this article, we will show you how this strategy can be implemented in two sectors – e-commerce and education.
Even if you have the best automation tool, you won't realize its full potential without measuring its effectiveness. How do you know if what you're doing is right? We will help you assess the effectiveness of your marketing automation.
Marketing automation scenarios can streamline your marketing efforts and make them far more effective. However, to make the most of this solution, you need to have as much data about your customers as possible. In this post, we want to show you three examples of how different businesses can utilize marketing automation scenarios to reach their customers more effectively.
