Average order value (AOV) is one of the most important metrics in every e-commerce business. It has a huge impact on your business’s profitability. The more products customers buy together, the more money you make, and the lower your shipping costs (you may even consider offering free shipping above a specific spend threshold). With marketing automation, you can increase the AOV in your store, and don’t spend too much time doing so! Let’s see what your options are.
On May 7, we are introducing a new version of the iPresso interface. It's not just a graphic facelift. This is a comprehensive redesign of the way of working with the system - visually and functionally. Below you will find a full summary of the changes: you will find out what has changed and why, and what it means for your daily work with iPresso.
Looking for inspiration on how you can use personalization? Or are you just getting started with marketing automation and looking around for tips? We come with ideas for personalized marketing campaigns that will help you increase sales and encourage customers to take advantage of your offer!
Do you sell exclusive collections and want to advertise them? Are you looking for ways to encourage customers to buy more? Or perhaps your previous marketing efforts have not been successful? Marketing automation can help you reach your customers and encourage them to take advantage of your offer. Check out how premium brands can use it.
Many marketers think they know the specific needs of their customers. But is that really the case? In fact, without solid analysis, it's often just an assumption or, even worse, your hunch. In today's fiercely competitive market, truly understanding the customer is not an accident but the result of a thoughtful process.
Wondering how to improve your marketing campaigns? With the development of new technologies, more and more companies are introducing solutions based on artificial intelligence and machine learning. See if it will work for you.
Your website is not just a place to present content; it’s a tool to attract and engage potential customers. The primary goal is to guide visitors to help them make the decision to use your offer. One of the most effective conversion strategies is the squeeze page, a page specifically created to capture leads.
