Author: Ela Ciernicka (Ela Ciernicka)

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Get organized. A marketing brief in a nutshell

Get organized. A marketing brief in a nutshell

Want to launch a new marketing campaign? Before you start taking any action, you need to prepare a marketing brief. Don't know what it is? In this article you will learn all about it. We will also explain why a marketing brief is essential for advertising agencies.

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Feed Manager iPresso: your tool to increase sales

Feed Manager iPresso: your tool to increase sales

You certainly don't intend to offer customers only products you don't currently have in stock. Recommending well-described, purchasable goods is the key to success, but even the best-prepared marketing campaigns won't attract customers if you don't have an organized database with data. With Feed Manager you will manage products in many ways, and thanks to automatic updates you will avoid mistakes with availability and your customers will always buy what they care about!

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Email marketing automation: 5 benefits

Email marketing automation: 5 benefits

Even in the age of social media, email marketing still plays a vital role in your marketing activities, especially when it comes to customers who are already in your database. Nowadays, it's relatively easy to automate email communication, especially with such a tool as iPresso. Read on to see what email marketing automation will give you!

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Google AI Overview. Will it help you sell more?

Google AI Overview. Will it help you sell more?

Artificial intelligence is increasingly being used in our lives. So it's no surprise that when Google announced a new experimental AI feature in its search engine, it generated a lot of interest. Google AI Overview (formerly called Google Search Generative Experience) is due out soon, so you should know what to prepare for!

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E-commerce recommendation scenarios are the fastest way to sell more

E-commerce recommendation scenarios are the fastest way to sell more

Do you want to offer your customers the products best suited to their needs? Running an online store, you certainly sell a lot of goods and don't have time to recommend each user individually, so we have a solution for you! Use pop-ups, recommendation frames and Marketing Automation scenarios and you will increase the value of the shopping cart and sell more!

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The best marketing automation tools for a startup

The best marketing automation tools for a startup

If you’ve recently started a new business, marketing automation can help you achieve your goals quicker and streamline many daily processes in your company. Even a startup can benefit greatly from marketing automation, provided there is a well-thought-out strategy behind what you’re doing. In this post, we want to show you four such tools. All of them are universal and can be of great help in a startup. Let’s have a look at them!