This is one of the most essential marketing models. It has been the cornerstone of successful strategies for many years, and there is no indication that its popularity is about to end. Let's take a closer look at 4P marketing.
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Author: Jakub Wyciślik (Jakub Wyciślik)
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Discover the first steps to implementing Marketing Automation
In most cases, marketing automation is not something you can implement overnight. A whole process is involved, primarily when it comes to integrating your current tools and platforms with marketing automation tools. So, what should you take into account when implementing MA for the first time?
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What is a CTA?
Any (reasonable) marketer will agree that CTA is of great importance. It's one of the best tools for generating leads, or, in effect, growing your business. However, it still happens that the placement of a CTA is forgotten. Let's talk about how to write a catchy CTA and increase the effectiveness of ads.
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Personalization in Google Ads – reach customers with the right message
When it comes to pay-per-click advertising (e.g., Google Ads), your success depends on three crucial elements: who sees your ads, how attractive your ads are, and how good is the landing page that your ads lead to. iPresso can help you with at least two of those elements. And in this post, we want to show you how.
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What is content marketing and how to create valuable content?
The marketing world is rushing forward. Competition is growing like mushrooms. Recipients have seen almost everything. How to reach the target audience with something new? How to stand out? An effective help will be content marketing, which uses valuable content to attract attention and build better brand awareness. Faced with this, how to create content marketing that is effective? How do you build an image as an expert in your industry?
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Marketing automation in the FMCG sector – do it correctly!
If you run an FMCG company, you surely want to reach your customers effectively, both in offline and online channels. The fact is, with marketing automation, you can do so more effectively. In this post, we will show you how to benefit from marketing automation in the FMCG industry.
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Do you want 95% open rate? Try iPresso and WhatsApp!
Earlier this year, we announced a new integration in our marketing automation platform. Yes, now iPresso can be integrated with WhatsApp, and that’s great news for many companies. What’s important, though, is that with our integration, you can automate WhatsApp communication but also increase open rates (up to 95%!). How so? Let’s have a look.