Author: Jakub Wyciślik (Jakub Wyciślik)

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Segmentation by user behavior in Marketing Automation

Segmentation by user behavior in Marketing Automation

In today's changing business world, where the competition is getting stronger and customers are making more and more demands every day, there is no option to be average. What really rules is effective communication. That's why more and more companies use Marketing Automation tools, which not only make life easier by automating marketing processes, but also allow for precise customer segmentation according to their behavior.

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10 key marketing automation KPIs you need to track

10 key marketing automation KPIs you need to track

If you are conducting marketing automation activities, you surely want to ensure this strategy is bearing some good fruit and that there are some tangible results of your activities. And while KPIs and metrics that you should track depend mostly on what marketing automation tools you are using, there are ten KPIs that are rather universal and important in all companies. Let’s have a look at them.

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Marketing automation of the sales process: Key stages

Marketing automation of the sales process: Key stages

In most cases, the sales process can be presented in the form of a funnel or pipeline. Usually, we have three key stages of the sales process leading your prospects from initial interest and awareness of your offer to the sale or purchase. Marketing automation can help you at each stage of the process, and because iPresso can be based on sales pipelines – it can all be integrated into one, sales-boosting machine.

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The role of contact forms: automation and lead generation

The role of contact forms: automation and lead generation

Effective lead generation and effective communication with potential customers become key elements of success. In this context, contact forms play an important role, not only collecting contact data, but also automating processes and personalizing communication. Let's discover why contact forms are an essential tool for every marketer.

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Content automation: provide valuable information

Content automation: provide valuable information

The introduction of artificial intelligence-based technologies and content automation tools is significantly changing the way valuable information is delivered. In this article, we will focus on the benefits, tools and challenges related to content automation, also analyzing the prospects for its future development.

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How to generate leads with marketing automation in 2024: 3 steps

How to generate leads with marketing automation in 2024: 3 steps

The majority of B2B companies do marketing with just one purpose – to improve their lead generation. That’s totally understandable – every B2B company needs clients to survive and grow. And this is where marketing automation steps in the game. You can use this tool to enhance your lead generation efforts and, as a result, bring more leads to your company. Let’s see how.

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Campaign planner: new iPresso functionality

Campaign planner: new iPresso functionality

Planning marketing campaigns is becoming an indispensable element of the business strategy of every organization. Effective campaigns do not arise spontaneously, but are the result of a careful process of analysis, strategy and implementation. As the market becomes more complex and demanding, so does the importance of properly planning marketing campaigns.