Assigning customer attribute is the new type of action that may be performed on contact segments in iPresso. This will allow marketers to automatically use the data on segment’s count in communication with their leads and customers.
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Author: Michał Pasternak (Michał Pasternak)
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Positive Customer Experience Means More Revenue For Businesses
Creating positive customer experience translates directly into the revenue of a company – according to KPMG’s report Tomorrow’s experience, today. Harnessing a customer first approach in a changing world.
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Pipelines – New Reporting Feature in iPresso!
New reporting feature, Pipelines, which is soon to be launched in iPresso, will allow marketers to quickly and intuitively track number of contacts in various segments that make up a marketing process.
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Marketing Automation Spend Will Reach $25B By 2023
According to research from Forrester, global marketing automation spend is going to reach $25.1 billion by 2023 from $11.4 billion in 2017.
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Internet Of Things And Artificial Intelligence Set To Revolutionize Business
In the next three years, the Internet of Things is going to drive the greatest business transformation, enable the next indispensable consumer technology, and drive the greatest benefit to life, society, and environment – according to KPMG’s global survey which captured the opinion of over 750 tech leaders.
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iPresso’s New Social Media Dashboard To Give You Quick Insight Into Crucial Stats
Social Media Dashboard in iPresso enables marketers to manage multiple accounts on platforms such as Facebook, Twitter, YouTube, Vimeo, and Slideshare. It makes handling social media super-easy by bringing all the metrics together.
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iPresso Among Capterra’s Top 20 Most Affordable MA Software Again!
For the second time in a row, iPresso was named by Capterra as one of the most affordable Marketing Automation solutions in the world! Affordability of MA systems was measured by average monthly cost, total number of features offered for that cost, and customer reviews.