In online marketing, you can measure the effectiveness of advertising campaigns in various ways. One of the key indicators to assess the effectiveness of advertising expenditure is ROAS (Return on Advertising Spend). This is a metric that determines how much profit the funds spent on advertising generate. Let's see what the definition of ROAS is, how to calculate it and why it is such an effective tool.
KPIs are indicators to measure the effectiveness of marketing activities. They determine whether the implemented activities are achieving their goals. KPIs are essential for any marketing team that wants to monitor and optimize its activities (and, most importantly, see if they make sense and pay off).
Marketing automation scenarios play a central role in all your marketing automation efforts – they steer everything and keep communication between your brand and your customers flowing smoothly. In this post, we want to show you how you can use marketing automation scenarios to streamline work and engage customers.
E-mail still remains one of the most effective marketing tools. But billions of messages are sent every day. To stand out in the crowd, you need a strategy. Read what to do to make your e-mails more likely to be opened - and how Marketing Automation will help make your marketing campaigns more effective.
More and more companies adopt an omnichannel approach to stay in constant communication with their target audiences across different channels. However, omnichannel can be time-consuming. And this is where automation steps in the game. By harnessing the power of automation in different forms of communication, personalization, and reacting to various customer processes, your company can save a lot of time and maximize its sales-slash-marketing potential.
Planning marketing activities is crucial to success - as long as, of course, the company wants to advertise (and almost all do). Regardless of the size of the business, you need to constantly adapt to changing market trends, technology and customer preferences. What should be included in a marketing strategy?
The media and entertainment industry has always been difficult and challenging. Viewers want you to deliver high-quality content and know what they want to watch (personalized recommendations are so important here!). The competition is huge, and you’re up against some of the global giants such as Disney+ or Netflix. If you want to succeed in this challenging market sector, you’ll need every help you can get. And this is where our role begins.
