Mailing still remains the basic form of communication in the B2B sector. More than two-thirds of marketers in this industry use e-mail to contact their subscribers. So, to build relationships and turn leads into converting customers, you need to know how to build a mailing list. Here are some ideas you can use - whether you're expanding an existing list or building one from scratch.
This communication channel gives you the opportunity to get a +90% open rate. It’s a fantastic opportunity for every company that communicates with its customers via mobile devices. Today, we want to take it one step further and show you how you can automate communication with your customers using WhatsApp.
Combining sales with marketing automation means combining these methods into effective tactics for acquiring, engaging and converting customers. It's a combination that enables marketing and sales teams to increase efficiency and better engage with customers in various global markets.
Whether you send newsletters or promotional emails, you need to ensure they land in the right folder – the main inbox and not the spam/junk section. While you cannot eliminate such a possibility, there are at least X things you can do to minimize the risk. And we want to discuss all of them in this post.
If you read our blog at least occasionally, you know we are big fans of marketing automation. And that’s true; with this technology, you can save a lot of time, reach your customers more effectively, and concentrate just on the most important aspects of your marketing strategy. However, as always, there are some things to steer clear of, and that’s what we want to discuss in this post.
Black Friday is one of the busiest periods for sellers and customers. Proper use of marketing automation can truly maximize your sales results. How to do it?
By "tolerating" the existence of a content gap in your content, you increase the risk of losing potential leads - people who could otherwise become loyal, returning customers. How to avoid the content gap, what does this term mean and how can Marketing Automation help with it?
