CDPs are digital platforms enabling you to gather data about your customers from all the available sources and integrate them in one place. This solution has obvious benefits, just to mention improved data analytics. Today, we want to show you what CDPs are all about and how they can help you improve your sales and marketing efforts.
Marketing Automation for B2B companies
Some people think marketing automation is strictly for B2C companies, but that’s simply not true! Of course, B2C businesses have a bit wider choice concerning possible options, but it doesn’t mean that if you run a B2B business, you cannot benefit from this solution. And today, we’re going to prove our point!
Do you use WhatsApp in your company? You probably should
WhatsApp is far more than just a messenger for everyday communication between friends and family. Today, it’s a vital communication tool companies more and more eagerly use to stay in touch with their customers. What should you know about WhatsApp?
Marketing automation in e-commerce: Huge potential for your business
Marketing automation comes in handy in almost every sector and company, but this technology truly shines in e-commerce. As it happens, in online trade, it’s all about well-designed, repetitive processes. And that’s exactly what marketing automation offers. We want to show you how marketing automation can take your e-commerce business to a whole new level.
What is a buyer persona, and how to create it?
Do you use buyer (or customer) personas in your marketing activities? With them, you can craft more accurate and effective marketing campaigns, develop a more in-depth bond with your customers, and offer them improved CX. Let’s see what there is to know about customer personas.
SMS marketing: A worthy addition to your marketing strategy
The first text/SMS message was sent exactly 30 years ago – in December 1992. Today, around 270,000 text messages are sent worldwide daily. This tool has quickly gained traction due to obvious advantages – especially convenience and speed.
Master RTM – what do you need to know about this advanced marketing technique?
Have you ever heard of RTM (real-time marketing)? This strategy can give your brand a significant boost in a short period. However, there are several important boxes to tick, and if you don’t do RTM correctly – you can end up being ridiculed or even hated by your fans. Let’s have a look at what you need to know about RTM.