A website is not only a matter of presenting content and products. It is also a matter of effectively delivering this content to users. The most important thing is that your website is easily accessible and understandable, both for customers and search engines. An SEO audit is an integral part of every marketing strategy. Let's see how to conduct a comprehensive SEO audit step by step and how Marketing Automation can help you achieve better positions in search results.
The past few years have been very difficult for travel companies, primarily because of the recent pandemic. Today, though, things change, and people are more eager to travel. This means that travel and hospitality companies need to buckle up and increase their marketing efforts. And this is where our role begins!
In online marketing, you can measure the effectiveness of advertising campaigns in various ways. One of the key indicators to assess the effectiveness of advertising expenditure is ROAS (Return on Advertising Spend). This is a metric that determines how much profit the funds spent on advertising generate. Let's see what the definition of ROAS is, how to calculate it and why it is such an effective tool.
KPIs are indicators to measure the effectiveness of marketing activities. They determine whether the implemented activities are achieving their goals. KPIs are essential for any marketing team that wants to monitor and optimize its activities (and, most importantly, see if they make sense and pay off).
Marketing automation scenarios play a central role in all your marketing automation efforts – they steer everything and keep communication between your brand and your customers flowing smoothly. In this post, we want to show you how you can use marketing automation scenarios to streamline work and engage customers.
E-mail still remains one of the most effective marketing tools. But billions of messages are sent every day. To stand out in the crowd, you need a strategy. Read what to do to make your e-mails more likely to be opened - and how Marketing Automation will help make your marketing campaigns more effective.
More and more companies adopt an omnichannel approach to stay in constant communication with their target audiences across different channels. However, omnichannel can be time-consuming. And this is where automation steps in the game. By harnessing the power of automation in different forms of communication, personalization, and reacting to various customer processes, your company can save a lot of time and maximize its sales-slash-marketing potential.
