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What is Marketing Automation?

What is Marketing Automation?

The marketing automation is a toolset full of various instruments that help a marketer doing his job. A lot of things can be automated; you can use specialized software or a behemoth – a large set of software with many specialized modules. There is, however, another really important aspect of marketing automation – getting to...

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What is Real-Time Marketing?

What is Real-Time Marketing?

What if you could react to all the political, sport, economic, cultural, social events almost instantly? Put an idea into the graphic designer’s head, order a text from the copywriter? You could comment on what the internet, society and your target audience is breathing right now, and in real-time. Naturally, you can do that –...

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What is the 360 Degree Marketing?

What is the 360 Degree Marketing?

A well-thought-out and once applied action may benefit you. The same action inscribed in the context will most definitely benefit you even more. If the same action is a part of a larger mechanism, it will benefit you most optimally. The 360 Degree Marketing is just that – a toolset of strategies and co-dependent marketing...

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What is KPI?

What is KPI?

KPI or Key Performance Indicator is a parameter necessary in the work of every marketing specialist. It shows how effective is the work of a given specialist, and often the entire team. A modern approach to marketing should assume that a single marketing manager or a specialist is not responsible for meeting the KPI’s requirements....

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Customer Data Platform vs. Marketing Automation

Customer Data Platform vs. Marketing Automation

What is a Customer Data Platform (CDP)? It’s very specialized software for creating and managing a customer base. This base can be utilized by other applications. CDP draws from other sources, processes data and generates the client’s profile in the process. This data is then available for other applications, creating a MarTech stack. Customer Data...