Reports are one of the features of a Marketing Automation system that help marketers to save time and focus on strategy. They provide access to the results of campaigns, allow marketers to track the progress of their goals in real time and show contacts’ attributes and traits in a comprehensive way.
Marketing Automation software provides its users with a range of options for performance reporting and analysis. One of the popular tools used in this field is iPresso’s KPI Dashboard, which lets marketers set custom goals and view their progress in real time.
According to the latest study from Ascend2, 32 percent of marketers rate marketing automation as “very successful” at achieving important objectives such as increasing lead generation and improving lead nurturing. 59 percent rated it as “somewhat successful”.
Though the number of global email users is forecast to reach 2.7 billion in 2016 and over 215 billion emails will be sent and received every day, a recent Yesmail survey revealed that retailers do not always know how to take adventage of this effective channel.