The General Data Protection Regulation (GDPR), which takes effect on May 25, 2018, is aimed at unification of data privacy requirements across the European Union. The regulation will impose new data security obligations on all companies handling EU residents’ personal data. iPresso’s Profile Pages allow companies to ensure that the data they process is managed...
Marketers who use ecommerce platforms such as Shopify can now transfer the data about their customers’ purchases directly to iPresso. This is made possible thanks to the system’s new contact activity – product purchase.
iPresso’s comprehensive integration with Facebook takes Marketing Automation to the next level. Now you can not only manage all your social media profiles from one place, but also communicate automatically via Messenger, gather data from Lead Ads, and reach specific groups of users via Custom Audiences.
Users of iPresso have been able to track which links their subscribers clicked on in their emails campaigns. Now the link tracking feature is expanded to include other communication channels such as web push notifications, and SMS campaigns.
Email marketing remains one of the most effective marketing strategies. According to fresh data from GlobalWebIndex, 23% of internet users globally say they read emails/newsletters from brands.
42% of marketers name personalised marketing as their top priority (according to Chartered Institute of Marketing) and companies that create personalised experiences are seeing revenue increase by 6-10% (according to Boston Consulting Group). A new research from Eagle Eye shows that personalisation is no longer optional, it’s a necessity for successful marketing.
MarTech Stack brings together all the tools that allow a company to carry out successful marketing operations across multiple channels. It may include CRM software, social media tools, content management systems, analytics tools, and Marketing Automation systems. The tools that make up a MarTech Stack will depend on a company’s marketing goals, relationships to customers,...
