Product feeds are basically a list of specific options from companies offer selected for promotion, clearance sale, recommendation, and so on. Feeds have a huge impact on every company working in e-commerce. Each of those lists could be used to fulfill the needs of different groups/segments, keeping in mind various metrics and variables. Sounds complicated?...
iPresso Satellite – use the weather for your advantage
Not only, but summer is also a time when various marketing promotions happen with higher frequency. Sometimes during the year, happens an opportunity to quickly gain new customers for products and services. Performing a RTM (Real Time Marketing) actions can become a game-changer for every company. Those actions are performed in regard to various metrics,...
iPresso’s Integration Center
MarTech is a sphere that keeps on growing. The amount of accessible tools make a wide spectrum from which every marketer can easily choose something for him/herself to improve daily work and smoothen the road for reaching the company’s goals. The main goal of MarTech tools is to make daily marketing processes easier, more manageable,...
What is the place of Marketing Automation in marketing strategy?
What is the place of Marketing Automation in marketing strategy? Marketing Automation is not a destination, but a means to it. It should be treated as one of the main columns on which your business is based. Each marketing automation tool is just another product, but choose wisely, it could boost your selling strategies. So...
Persona in Marketing Automation
Persona is a model that maps our client along with a set of important features which are important for us. Depending on our needs, we can assign such person interests, characteristic features, skills, needs or requirements. Thanks to the specific classification, we will be able to reach relevant target customers with content that possibly will...
Marketing Automation as an Intro to Customer Care and Customer Loyalty
Using the marketing automation tool is only a beginning. You can easily identify the client and sell him a product or a service thanks to personalized messaging but you can just as easily lose him. A tool for marketing automation should be treated as a commitment to customer care. If you interfere with his privacy...
What is Marketing Automation?
The marketing automation is a toolset full of various instruments that help a marketer doing his job. A lot of things can be automated; you can use specialized software or a behemoth – a large set of software with many specialized modules. There is, however, another really important aspect of marketing automation – getting to...