Control groups in marketing are like control groups in medicine. One part of the groups receive a working, active substance and the other one gets a placebo. If you don’t know what control groups are, and why they are important in your daily operations, you risk your business taking a dive. Why are control groups...
Abandoned shopping intention is one of the greatest challenges that owners and managers of online shops have to deal with. Lack of drawing conclusions from the severed shopping process is a mistake that can lead to not only lower sales but also the loss of clients’ trust. The reasons internet users abandon the shopping cart...
Customers abandon shopping carts, as they say. But what exactly does it mean? When they decide to not finalize the transaction, what are the reasons not to buy? The reality is, that people abandon the shopping cart way before they add even one item. How is this possible? Customers abandon shops and their services, not...
What are the real effects of your specific marketing activities? Which communication channels are the most successful ones – emails, text messages, web push notifications? What gives you the best conversion rates and highest revenues? Now you can answer all those questions thanks to iPresso’s Campaign reports. Campaign reports in iPresso provide marketers with precise...
All individuals have the right to be informed about the collection and processing of their personal data. This is one of the basic principles of data processing under GDPR. Each person whose data is collected must be informed in detail about who collects information about them, what types of data are collected, for what purpose...
IBC is one of the largest and most influential media, entertainment and technology fairs in the world, showcasing 1,700 exhibitors in 14 halls. We’ll be there to discuss the most groundbreaking solutions for OTT media services. This year’s edition of this world-class event will be held on September 13-17 at the RAI Exhibition Centre in...
The European Union’s GDPR regulation, which has been in force since May 2018, compels companies to implement changes to their marketing activities. One of the basic issues marketers must address is the acquisition of appropriate consents for personal data processing. Even though under GDPR consent is just one of six possible legal bases for lawful...
