What if you could react to all the political, sport, economic, cultural, social events almost instantly? Put an idea into the graphic designer’s head, order a text from the copywriter? You could comment on what the internet, society and your target audience is breathing right now, and in real-time. Naturally, you can do that –...
360 Degree Marketing is a great way to surround customers with marketing messages. No matter who and how consumes content, you can reach him with your message. If you want this operation to be successful, the message should be personalized. The time when one message delivered through different ways to one big human mass, is...
A well-thought-out and once applied action may benefit you. The same action inscribed in the context will most definitely benefit you even more. If the same action is a part of a larger mechanism, it will benefit you most optimally. The 360 Degree Marketing is just that – a toolset of strategies and co-dependent marketing...
KPI or Key Performance Indicator is a parameter necessary in the work of every marketing specialist. It shows how effective is the work of a given specialist, and often the entire team. A modern approach to marketing should assume that a single marketing manager or a specialist is not responsible for meeting the KPI’s requirements....
What is a Customer Data Platform (CDP)? It’s very specialized software for creating and managing a customer base. This base can be utilized by other applications. CDP draws from other sources, processes data and generates the client’s profile in the process. This data is then available for other applications, creating a MarTech stack. Customer Data...
MarTech is a set of technologies and marketing applications helping marketers in their daily tasks and boosting marketing campaigns. The problem is that marketers are overwhelmed with a number of applications and choices that come along with it. How can you limit the stack and choose only the best solutions? First of all, you have...
MarTech is tools and technologies that serve marketing. We can end this article here and now, except for one detail – a lot of marketing specialists don’t see the potential in this technology or can’t effectively use it. What to do to turn things around in your organization? MarTech or marketing technology, means all applications...
