Articles Archives - Page 5 of 43 - Blog iPresso Marketing Automation

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17 September 202411 September 2024by Ela CiernickaArticles

How to ensure the growth of contacts to the base?

A database with information about customers and potential stakeholders is extremely useful for any company. It is thanks to it and properly collected data that it is possible to create tailored content for the audience and transmit messages through the appropriate communication channel. Getting new people into the database can be quite a problem, due to the limited contact with the anonymous user. People are often reluctant to give out information about themselves and are afraid of invasion of privacy. Of course, nowadays the security of customer data should be a priority. In this article you will learn about various ways to increase contacts in the database and obtain valuable data in a user-friendly way.

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13 September 202410 September 2024by Ela CiernickaArticles

Calculating ROI with Marketing Automation

After implementing marketing automation (MA) in your company, you've probably wondered if the costs are too high. When taking any action, there's always a concern that the planned changes won't bring benefits that outweigh the various fees. Did you know that you can easily check whether the investment is paying off? It is a good idea to calculate ROI from time to time, and in this article you will learn how to do it.

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12 September 20249 September 2024by Ela CiernickaArticles

Improve your FMCG consumer promotions with marketing automation

Consumer promotions, such as discounts, coupons/vouchers, loyalty programs, and contests, play a vital role in the FMCG sector, primarily because they engage customers and encourage them to buy more products. However, given the high competition and frequent purchases in this sector, these promotions need to be frequent and effective to make a real difference in the sales and revenue charts. And this is where our role as a marketing automation platform begins. There are five applications on our platform that you can use to streamline the creation and communication of special deals or consumer promotions to your customers. Let’s have a look at them!

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11 September 20249 September 2024by Ela CiernickaArticles

Is marketing automation in a small team doable?

Marketing automation is a tremendous tool, but many still think it’s mostly for large companies with extensive procedures and several marketing channels in use. Is this really true? That is not necessarily the case; thanks to marketing automation platforms such as iPresso, even a small team can successfully implement and take advantage of marketing automation! Let’s see how.

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10 September 20249 September 2024by Ela CiernickaArticles

Customer segmentation in marketing automation: a key strategy for more effective campaigns

When you're running a business, you're bound to communicate in various ways with your audience. The right content can contribute to higher conversions and sales on your site. So it's important to use the communication channel preferred by a particular user and to tailor messages to the customer. If you want to run effective marketing campaigns, you should use segmentation, and we will tell you how to do it.

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6 September 20249 September 2024by Ela CiernickaArticles

Marketing Automation and behavioral data analysis

Wanting to have campaigns that are best tailored to individual customers, you need to pay attention to many factors. At first, it seems downright impossible to segment your audience properly, since people have different interests. But what if you could see what actions a particular user performs? Learn about behavioral data analysis and how to use it in conjunction with Marketing Automation.

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3 September 202422 August 2024by Ela CiernickaArticles

What is the ideal Marketing Automation specialist?

More and more companies are using marketing automation to better communicate with customers and increase conversions and sales. Marketing Automation tools allow you to reach users quickly and easily, saving you time and money. In this article, you'll learn what a marketing automation specialist does and why you should have one in your company.

Category: Articles