Four in ten (41%) consumers say they are currently more comfortable and confident with how companies manage their data thanks to the introduction of the General Data Protection Regulation (GDPR) in May 2018 – according to Consumer email tracker 2019 report from DMA.
Do your contacts visit your website? Read your newsletters? Submit contact forms? Certainly, some of them are more active than others. Lead scoring is the method that will allow you to assign points for such activities, so that you know which contacts are the closest to making the purchase.
Web Push notifications are a great way to get your message across to website users, blog readers, shoppers and subscribers on a timely basis. You can use them to drive more traffic to your website, inform your customers about new promotions, recover abandoned carts, and re-engage your audience in many different ways.
90% of top content marketers prioritize their audience’s informational expectations over their company’s promotional messages, according to new research from the Content Marketing Institute.
Content marketing can benefit both customers and businesses. According to the latest report from Clutch, two in three people who read content marketing see it as useful and valuable, while 39% admit that it makes them more likely to purchase company’s products or services.
Social Media Dashboard in iPresso enables marketers to manage multiple accounts on platforms such as Facebook, Twitter, YouTube, Vimeo, and Slideshare. It makes handling social media super-easy by bringing all the metrics together.
For the second time in a row, iPresso was named by Capterra as one of the most affordable Marketing Automation solutions in the world! Affordability of MA systems was measured by average monthly cost, total number of features offered for that cost, and customer reviews.
