Using Marketing Automation can make a great difference for the hospitality industry. It allows companies to create effective campaigns through various channels, use advanced personalization of marketing materials, and get detailed reports on customer traits and activities.
Lead scoring is one of the most beneficial features of marketing automation. It allows companies to rank their prospects based on various traits, activities, and attributes, so they know who is ready to buy right now, and who is just entering the funnel.
Pipedrive is a leading sales management tool. One of its main features is pipeline management, a clear visual interface that prompts marketers to take action, remain organised and stay in control of a complex sales process. Thanks to the integration, data from pipelines will be sent directly to iPresso, where advanced communication with customers may...
New option in iPresso’s scenarios will allow marketers to maximize the tremendous opportunities provided by Marketing Automation, by enabling them to launch individually tailored, and fully customized marketing campaigns based on external data.
The global marketing automation software market is forecast to reach $7.63 billion worldwide by 2025, according to a report by Grand View Research.
More than a quarter of media consumption is going to be mobile in 2019, up from 19% last year, according to figures from Zenith’s Media Consumption Forecast.
iPresso was featured in Capterra’s list of the top 20 most affordable Marketing Automation Software platforms.
