iPresso is a system that provides huge opportunities in regard to collecting and leveraging behavioral and demographic data of customers. System’s capabilities are constantly developed through integrations with leading CRM systems, social media and apps, so that the communication with customers may be more effective.
Web push notifications are a new digital channel that allows marketers to engage their users in web browsers. They can be displayed to all the visitors who opted-in, even if they are not present on your website at that point of time. Some possible use cases of web pushes include informing subscribers when new content...
SMS campaigns are one of the most effective channels of communication with customers. iPresso provides advanced tools to personalize the content of such a message, define the sender’s name and generate real-time delivery reports. Automated SMS communication is especially useful in cases of delivery of reminders and confirmations concerning e.g. car service appointments or visits to a...
The Omnichannel Retailing Forum Fall 2016, which was held in Warsaw on November 23, focused on the major challenges in the retail industry. One of the thematic sessions of the conference was devoted to marketing automation as the foundation of omni-channel sales.
The Omnichanell Retailing Forum Fall 2016 is a conference focused on the major challenges in the retail industry. iPresso Marketing Automation is an official partner of the event.
Personal(ized) e-Di@logue is the first Polish conference completely dedicated to personalized marketing campaigns. iPresso Marketing Automation is an official partner of this event.
65% of customers are more likely to buy from retailers that know their purchase history, according to Accenture Interactive’s new Personalization Pulse Check.
