The European Union’s GDPR regulation imposes specific data security obligations on organizations which collect personal data. iPresso allows marketers to act in line with the regulation by providing them with such features as Profile Pages and Unsubscribe Pages, which will now all be accessible via new Consent Manager.
90% of top content marketers prioritize their audience’s informational expectations over their company’s promotional messages, according to new research from the Content Marketing Institute.
Shipping options are considered to be one of the crucial aspects of online shopping by the Gen Z shoppers (consumers aged 16-24). According to the Great Expectations: Shipping, CX & Gen Z report from Neopost Shipping, 71% of them would be willing to increase their basket size for free hyperlocal delivery (1-3 hours).
Content marketing can benefit both customers and businesses. According to the latest report from Clutch, two in three people who read content marketing see it as useful and valuable, while 39% admit that it makes them more likely to purchase company’s products or services.
Assigning customer attribute is the new type of action that may be performed on contact segments in iPresso. This will allow marketers to automatically use the data on segment’s count in communication with their leads and customers.
Creating positive customer experience translates directly into the revenue of a company – according to KPMG’s report Tomorrow’s experience, today. Harnessing a customer first approach in a changing world.
New reporting feature, Pipelines, which is soon to be launched in iPresso, will allow marketers to quickly and intuitively track number of contacts in various segments that make up a marketing process.
