According to research from Forrester, global marketing automation spend is going to reach $25.1 billion by 2023 from $11.4 billion in 2017.
Post
Category: News
Post
Internet Of Things And Artificial Intelligence Set To Revolutionize Business
In the next three years, the Internet of Things is going to drive the greatest business transformation, enable the next indispensable consumer technology, and drive the greatest benefit to life, society, and environment – according to KPMG’s global survey which captured the opinion of over 750 tech leaders.
Post
ABX Testing Of iPresso’s Actions On Sites!
iPresso’s Actions On Sites feature, which includes e.g. pop ups, allows marketers to react in real-time to actions of recognized and anonymous users who visit company’s monitored websites. Now you can run ABX tests of such communications to choose the most successful variants!
Post
Web Push Notifications In iPresso – All That You Always Wanted To Know!
Web Push notifications allow marketers to reach their users anywhere on the web in real time. iPresso enables you to display them to specific groups of users to, e.g., generate new e-mail subscribers, inform them about new content published on your website, or remind them about abandoned carts. How does it work in practice?
Post
GDPR Enters Into Force On May 25. What Are Some Of The Main New Requirements? (Part 1)
The European Union’s General Data Protection Regulation, which goes into effect on May 25, 2018, represents a revolution in data protection laws for citizens across Europe. The regulation makes it clear that the personal data is any information relating to an identified or identifiable natural person, including their IP and email addresses.
Post
Data Analytics And Marketing Automation Will Be Crucial For Financial Services In 2018
78% of financial services marketing and communications leaders from all over the world believe that data analytics will have biggest impact over the coming 12 months. 57% consider marketing automation as the technological development that will shape their marketing efforts in 2018 – according to the Cognito Communications and Marketing Survey 2017/18.
Post
Analyze Your Email Campaigns In iPresso’s New Dashboard
iPresso’s new dashboard gives marketers the ability to quickly visualize the results of their campaigns.