Effective customer relationship management is a key element of success. Companies are increasingly using advanced analytical tools that allow them to better understand the behavior of their customers. One of the most effective instruments is RFM analysis.
Competition in the marketing landscape is intense. To stand out, continuous learning and improvement of skills is necessary. Marketing certificates are becoming more and more popular among professionals. Both those experienced and those just starting their careers. We present iPresso Academy certificates - a great way to gain new knowledge and crown it with official confirmation.
When running a business, developing an effective e-mail marketing strategy becomes a key aspect. It is a tool that is not only an integral part of today's business world, but is also dynamically gaining popularity over the years.
Email content marketing enables brands to communicate effectively and efficiently with potential customers. Moreover, with email segmentation, marketing teams can send the right messages to the right prospects. Over time, email marketing content can help your business grow by improving brand recognition and customer loyalty.
E-mail marketing is one of the most profitable tools compared to other advertising methods. The effectiveness of mailings is impressive - the average return on investment is $36 for each spent. How will e-mail marketing work in the Travel industry?
Black Friday is one of the busiest periods for sellers and customers. Proper use of marketing automation can truly maximize your sales results. How to do it?
Is email marketing still effective? When executed properly, yes! 77% of marketers have seen an increase in email engagement over the last 12 months. But in order to achieve such results, you need to stick to several principles and work stages. Let’s have a look at them.
