Whether you run a hotel, a tourist agency, an airline, or a booking system, marketing automation can be of great help. And today, we want to show you what your options are.
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95 search results for: segmentation
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Marketing Automation in education
The educational sector struggles with many challenges. Some of them entail getting more students/participants while others, communicating with the target audience and distributing educational material effectively. In this post, we want to show you how marketing automation can streamline your work, whether you run a university, a language school, or a training company.
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Marketing Automation in the FMCG sector – 5 crucial challenges
FMCG is not the first thing that comes to mind when you think about possible marketing automation applications. However, the truth is marketing automation can help FMCG (and B2C in general) companies reach their customers more effectively and streamline marketing and sales-related activities.
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Customer Data Platform – do you make the most of your data?
CDPs are digital platforms enabling you to gather data about your customers from all the available sources and integrate them in one place. This solution has obvious benefits, just to mention improved data analytics. Today, we want to show you what CDPs are all about and how they can help you improve your sales and marketing efforts.
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Marketing Automation for B2B companies
Some people think marketing automation is strictly for B2C companies, but that’s simply not true! Of course, B2C businesses have a bit wider choice concerning possible options, but it doesn’t mean that if you run a B2B business, you cannot benefit from this solution. And today, we’re going to prove our point!
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Email marketing automation – what you should know
In this blog post, we want to show you what email marketing automation is all about and how it can streamline your everyday work.
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What is Marketing Automation?
Imagine that you serve a customer. You call him, write emails, prepare proposals, recommend materials, remind him about events, and redirect him to websites. A lot of work, right? Now imagine having to handle 50 of them a day in the same way. That’s a lot, huh? How about if it’s not 50, but 500?...