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20 June 2026
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Search Results for: segmentation

New Ways of Leveraging Segmentation in Marketing Communication in iPresso
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New Ways of Leveraging Segmentation in Marketing Communication in iPresso

Michał Pasternak
August 28
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Precise marketing campaigns due to segmentation in Marketing Automation
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Precise marketing campaigns due to segmentation in Marketing Automation

Michał Pasternak
August 19
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Loyalty Programs: How to Automate Gratification and Build Customer Attachment?
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Loyalty Programs: How to Automate Gratification and Build Customer Attachment?

Jakub Wyciślik
June 16
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Automation in Media & Entertainment: How to Boost Time Spent on Site with Personalized Recommendations?
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Automation in Media & Entertainment: How to Boost Time Spent on Site with Personalized Recommendations?

Jakub Wyciślik
June 9
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Marketing Automation Audit: 15 Touchpoints Where Your Funnel is (Probably) Leaking
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Marketing Automation Audit: 15 Touchpoints Where Your Funnel is (Probably) Leaking

Jakub Wyciślik
June 2
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How Wawel Uses iPresso for Precision Marketing: A Case Study of the Wawel Truck Campaign and Valentine’s Day Activation
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How Wawel Uses iPresso for Precision Marketing: A Case Study of the Wawel Truck Campaign and Valentine’s Day Activation

Jakub Wyciślik
May 28
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How to Re-Engage a B2B Lead That’s Gone Dark: Wake-Up Sequences Powered by Marketing Automation
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How to Re-Engage a B2B Lead That’s Gone Dark: Wake-Up Sequences Powered by Marketing Automation

Jakub Wyciślik
May 26
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Loyalty Programs: How to Automate Gratification and

The traditional model of a loyalty program (you buy, you collect points, you redeem points)

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Automation in Media & Entertainment: How to

A visitor reads a single article on your portal and bounces. Their visit lasted 90

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