Want to run a special marketing campaign for your most loyal customers? Good idea, but can you divide your audience into those most engaged and those showing minimal interest? If you want to increase the conversion rate, you need to encourage users, through personalized content and customized offers. Use RFM reports and tailor actions to the characteristics of the contacts in your base!
Black Friday is coming soon, are you ready/prepared for it? Do you have many customers and want to notify them all about the best promotions? Are you planning a huge time-limited sale, but are worried about whether you'll have time to send out all the messages? Use marketing automation tools and attract new customers on Black Friday!
Customer segmentation allows you to make the most of your customer base and optimize communication so that it’s more relevant and personalized. This is especially important when it comes to segmenting customers based on their shopping behaviors. Let’s have a look at how you can use advanced customer segmentation to improve your sales and marketing efforts.
Have you noticed an increase in abandoned processes in your online store? Someone added multiple products to the shopping cart, but did not complete the transaction? Many users show interest in your offers, although they do not ultimately make a purchase? Or maybe you're just looking for something to drive more sales? Apply automated marketing campaigns and win back undecided customers!
You probably know how important user reviews are, using your products and services. There are many ways to collect customer satisfaction ratings, and with marketing automation it will be quick and convenient. Learn our tips and increase your profits!
As you read our posts, you are sure to see many advantages from using Marketing Automation (MA). Depending on your preferences, you should tailor your automation tools to your industry and choose the right system. In this article, you will learn all about the iPresso platform and see why you should use it in your business.
Lead generation is probably the most important area of any business. With no new leads coming to your company, your growth will be limited if not impossible. In the ideal scenario, you should have a constant stream of new leads/bookings coming to your business through your website or other marketing channels. And then, lead scoring is the feature that allows you to focus on the most promising leads. Both those areas can be automated with our marketing automation platform. Let’s see how.
