It is likely, at least according to research conducted by AppsFlyer. Their Connected TV Trends 2022-23 report shows that 98% of businesses believe that CTV advertising will be bigger than mobile advertising.
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Tag: advertising
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Gen Z avoids ads
Is generation Z (people born between 1997 and 2012) among your potential customers? If so, forget about traditional ads. They hate them and will do whatever they can to avoid them. In the report published by Bulbshare, we can read that 99% of consumers in this generational cohort willingly skip ads whenever possible. Moreover, almost...