Blog iPresso Marketing Automation

Tag - analytics

measuring results in marketing

Measuring the efficiency of marketing activities

When you decide to run a marketing campaign, you surely expect specific results. But how can you assess whether the given campaign achieved its goal? How can you measure the efficiency of your marketing activities...

Basic marketing metrics

10 basic marketing metrics you have to know

To fully benefit from online marketing, you have to measure several marketing metrics that inform you on the effectiveness of your campaigns. If the results that you get are not satisfying, you have to implement some...