In the next post we will talk about our CDP (Customer Data Platform). But when it comes to your contacts (clients, users, vendors, etc.) and keeping them organized – our contact database management feature is perfectly sufficient. In this post, we want to show you some of the features of this tool so that you can see how to automate the majority of work related to your databases. Let’s get right to it!
Tag: automation
How will marketing automation scenarios increase conversion on your website?
Regardless of the type of business you run, conversion plays a key role. It allows us to determine how many customers did what we wanted, e.g. clicked a given link, signed up for a loyalty program, or purchased a product on the website. We will show you how to use marketing automation scenarios to help increase conversions on your website.
How to measure the effectiveness of a marketing automation campaign?
Even if you have the best automation tool, you won't realize its full potential without measuring its effectiveness. How do you know if what you're doing is right? We will help you assess the effectiveness of your marketing automation.
Automate your industry event with iPresso
So, you decided to organize an industry event for your customers, stakeholders, and coworkers. That’s a big assignment! There’s a lot of planning involved, as well as other things such as marketing, agenda, invitations, and venue. Thankfully, with our help, you can automate many elements on your to-do list. Sounds interesting, doesn’t it? Let’s have a look.
Pop-ups: Use on-site communication to grow conversions
We admit that; pop-ups aren’t the internet’s favorite advertising form. Did you know that Ethan Zuckerman, the man who invented pop-up ads, has even apologized to the world for his invention?
Gartner report: 70% of organizations will implement infrastructure automation by 2025
Automation is beneficial not just in marketing but in business operations and even infrastructure as well.