Many marketers think they know the specific needs of their customers. But is that really the case? In fact, without solid analysis, it's often just an assumption or, even worse, your hunch. In today's fiercely competitive market, truly understanding the customer is not an accident but the result of a thoughtful process.
Nowadays, marketing is almost 100% data-driven. This means that if you want to run effective marketing campaigns, you need to collect and use customer data to your advantage. In fact, there are six steps you should consider when planning a marketing campaign. And in this post, we will show you how to do so.
Want to stand out from the competition? Wondering how to reach customers, but traditional advertising isn't working? Or are you looking for cheap ways to promote your products? Try guerrilla marketing and surprise your audience!
Every company wants to have satisfied, loyal customers who are likely to recommend your business to others – friends or family members. The reason is apparent – with happy customers, you get a reliable company that can grow with confidence. And that’s what NPS (net promoter score) is all about – customer loyalty and satisfaction....
