Regardless of the industry you're in, you need to match the form of communication to your customers. The most common channels are, of course, email and SMS, but each works well only in certain situations. Do you know what kind of marketing campaign to prepare for your audience? If not, be sure to read this article and see in which situations it's good to choose SMS marketing, and in which situations sending emails will work better.
You can have the prettiest landing page, the best offer, and flawless email marketing automation implemented in your business. However, if there is a problem with your mailbox and your emails frequently land in the spam/junk folder, all is in vain. Just a fraction of your potential customers will see your message. Therefore, you need to do everything you can to avoid ending up in spam with your messages. And in this post, we’ll show you how to do so!
Some emails need to be written and sent manually, especially if there is only one recipient. However, in many cases, marketing and sales-related emails can be automated. And with a good marketing automation platform, you can easily automate your email marketing! Let’s have a look at how you can do so.
You create a lot of email-based marketing campaigns, but don't see any results? In the blink of an eye the budget planned for ads disappears, and you still have no customers? Email is one of the most popular channels for communicating with recipients, but without properly selected content you won't attract anyone and show why it is the choice of your offer that is more favorable than your competitors.
In e-mail marketing, an important element of building a list of subscribers is choosing the appropriate opt-in method. Single opt-in and double opt-in are the two most commonly used methods, each of them has its advantages and disadvantages. In this article, we will discuss the differences between them, the advantages and disadvantages of both methods, and how marketing automation can support their implementation.
In 2024, when you’re creating mailings, you simply need to take mobile users and their preferences into account. That’s because the majority of them use mobile devices to check emails daily. And if your mailing is not responsive – you won’t get much attention from mobile users. Let’s see what you need to pay attention to when designing responsive emails.
In the business, writing thank-you emails comes in handy on multiple occasions, e.g., when you want to thank someone for placing an order or signing up for your newsletter. Thank-you emails show that you care for your clients and appreciate doing business with them. In this article, we’ll show you how to write a perfect thank-you email and what it should include.
