Email marketing is still a very useful marketing strategy, but if you want it to work, you need to create a high-quality email base. Sending emails to random recipients is not just ineffective; it’s also illegal. In this post, we will show you how to build such a base so that it can be a vital source of leads in your business.
First association with results in e-mail marketing? Open rate (OR). However, this is only a small part of the reporting and does not tell the full story of your campaign's performance. Let's look at the topic more broadly, focusing on business goals: sales in the online store, webinar registrations, etc.
Effective communication tools play a key role in building lasting relationships with customers. One of the most popular means of transmitting information and promoting offers are marketing e-mails. How long should a marketing email be to effectively reach your audience? In this article, we will analyze various aspects of the length of marketing emails, taking into account both recipient expectations and strategies for effective content transfer. Let's discover together how to find the balance between a too long description, which can be discouraging, and a too short message, which can leave much to be desired.
Let's step into the world of the most annoying and intrusive digital spam you can imagine. Of course, you are now thinking about those annoying and unwanted emails. True, they are a real nuisance, but it is worth noting that spam is not limited to just this one type.
When running a business, developing an effective e-mail marketing strategy becomes a key aspect. It is a tool that is not only an integral part of today's business world, but is also dynamically gaining popularity over the years.
Email content marketing enables brands to communicate effectively and efficiently with potential customers. Moreover, with email segmentation, marketing teams can send the right messages to the right prospects. Over time, email marketing content can help your business grow by improving brand recognition and customer loyalty.
E-mail marketing is one of the most profitable tools compared to other advertising methods. The effectiveness of mailings is impressive - the average return on investment is $36 for each spent. How will e-mail marketing work in the Travel industry?
