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24 April 2026
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Tag: iPresso system

Necromancy in Marketing: How we resurrected “dead” subscribers and turned them into paying customers
Articles

Necromancy in Marketing: How we resurrected “dead” subscribers and turned them into paying customers

Ela Ciernicka
July 8
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Stop guessing which customer path works. Run automated A/B tests for entire campaigns and learn the truth
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Stop guessing which customer path works. Run automated A/B tests for entire campaigns and learn the truth

Ela Ciernicka
July 3
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We tracked customers before they even thought about buying. The secret is in B2B intent data
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We tracked customers before they even thought about buying. The secret is in B2B intent data

Ela Ciernicka
July 1
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How to deal with soft and hard bounces in email marketing
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How to deal with soft and hard bounces in email marketing

Ela Ciernicka
June 26
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3 Examples of how Real Time Marketing can be used in tourism
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3 Examples of how Real Time Marketing can be used in tourism

Ela Ciernicka
June 24
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How does AI contribute to the development of small and medium-sized enterprises?
Articles

How does AI contribute to the development of small and medium-sized enterprises?

Ela Ciernicka
June 17
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Lead generation: 6 mistakes that cost you leads
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Lead generation: 6 mistakes that cost you leads

Ela Ciernicka
June 12
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Financial advisor discussing loan terms with a couple in a modern office

Marketing Automation in Finance: Personalization of Credit

We have a certain paradox in the financial industry. Because yes, customers want tailored offers,

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Infographic illustrating progressive profiling: a sequence of overlapping head profiles in rainbow colors on a blue background. It visualizes the step-by-step building of a customer profile and data collection in B2B marketing for personalization without long forms.

Progressive Profiling: Building a Customer Portrait Without

Data collection can be challenging; every field in a registration form can be a barrier

  • 10 Min Read

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