In the next post we will talk about our CDP (Customer Data Platform). But when it comes to your contacts (clients, users, vendors, etc.) and keeping them organized – our contact database management feature is perfectly sufficient. In this post, we want to show you some of the features of this tool so that you can see how to automate the majority of work related to your databases. Let’s get right to it!
Adding products to a shopping cart and abruptly stopping shopping is an increasingly common behavior among online store customers. If you work in the e-commerce industry, you have surely encountered this phenomenon many times. Interrupted processes are a huge problem, as you don't know for what reason your purchases were ultimately not finalized, despite your interest in the offer. We can help you reduce the number of abandoned shopping carts and encourage customers to come back to complete their actions on your site.
Getting loyal and engaged customers is very important for anyone running a business. The use of modern analytical tools, such as RFM reports, is becoming increasingly popular in this regard. They allow you to categorize your company's customers, making it easier to personalize your offerings and better tailor your products to a specific audience. We'll show you how you can use RFM analytics.
Acquiring leads is important for any business. Contact forms as an effective marketing automation tool allow you to effectively generate leads, as well as build loyalty and engagement. We'll show you how to use our contact forms in your business, as well as suggest what not to do to avoid discouraging a potential customer.
If you run an online store, you surely understand the value of personalized product recommendations. This way, you can increase the average order value and win your customers’ loyalty and engagement (customers appreciate stores that understand their needs and interests). And we have a tool that will help you do so – recommendation frames. Let’s have a look at them!
Regardless of the type of business you run, conversion plays a key role. It allows us to determine how many customers did what we wanted, e.g. clicked a given link, signed up for a loyalty program, or purchased a product on the website. We will show you how to use marketing automation scenarios to help increase conversions on your website.
Customer segmentation is one of the most effective marketing strategies you can use to understand and service a diverse customer base in an effective and personalized manner. The shortest explanation of this strategy revolves around creating several sub-groups of consumers or clients (known as segments) based on shared characteristics or interests. In this article, we will show you how this strategy can be implemented in two sectors – e-commerce and education.
