iPresso system Archives - Page 15 of 28 - Blog iPresso Marketing Automation

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30 January 202429 January 2024by Jakub WyciślikArticles

How long should a marketing email be?

Effective communication tools play a key role in building lasting relationships with customers. One of the most popular means of transmitting information and promoting offers are marketing e-mails. How long should a marketing email be to effectively reach your audience? In this article, we will analyze various aspects of the length of marketing emails, taking into account both recipient expectations and strategies for effective content transfer. Let's discover together how to find the balance between a too long description, which can be discouraging, and a too short message, which can leave much to be desired.

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26 January 202425 January 2024by Jakub WyciślikArticles

RFM reports – what are they, how to use them in marketing?

Effective customer relationship management is a key element of success. Companies are increasingly using advanced analytical tools that allow them to better understand the behavior of their customers. One of the most effective instruments is RFM analysis.

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25 January 202423 January 2024by Jakub WyciślikArticles

What are the push notifications and how to use them?

Quick and convenient form of communication that allows you to provide your customers with almost any message or offer. That’s how briefly push notifications can be described. If you run a B2C company, web push will be a fine addition to your marketing strategy. What do you need to know about them?

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23 January 202422 January 2024by Jakub WyciślikArticles

iPresso Academy: test your knowledge about Marketing Automation!

Competition in the marketing landscape is intense. To stand out, continuous learning and improvement of skills is necessary. Marketing certificates are becoming more and more popular among professionals. Both those experienced and those just starting their careers. We present iPresso Academy certificates - a great way to gain new knowledge and crown it with official confirmation.

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Marketing Automation production industry

18 January 202417 January 2024by Jakub WyciślikArticles

Marketing Automation in manufacturing

Nowadays, manufacturing is not just about making high-quality products. Manufacturing companies need to market their services and build good relations with clients in order to stay in the market and grow. This requires a strategic approach to marketing that’s based on analytics and automation. And this is where our role begins! In this article, we want to show you what marketing automation is about in the manufacturing industry. We will focus on the benefits you can expect and how to implement marketing automation in manufacturing. Let’s get right to it!

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12 January 202411 January 2024by Jakub WyciślikArticles

How will Marketing Automation increase the effectiveness of your emails?

When running a business, developing an effective e-mail marketing strategy becomes a key aspect. It is a tool that is not only an integral part of today's business world, but is also dynamically gaining popularity over the years.

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11 January 202411 January 2024by Jakub WyciślikArticles

What is data-driven marketing?

In the dynamic digital marketing landscape, companies need to up their game by turning to data-driven strategies that enable them to make informed decisions and improve their campaigns. Put briefly, data-driven marketing is a very effective approach to online marketing and advertising that leverages data analytics, customer insights, and diverse marketing technologies (including marketing automation!) to create targeted and personalized campaigns. In this article, we will show you what data-driven marketing is all about. We will also have a look at its importance in the modern business environment and practical steps on how you can implement it effectively.

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