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11 August 2026
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Tag: iPresso system

Why Are Your Emails Landing in the “Promotions” Tab? A Case Study on How Dynamic Variables Boosted Open Rates by 15%
Articles

Why Are Your Emails Landing in the “Promotions” Tab? A Case Study on How Dynamic Variables Boosted Open Rates by 15%

Alicja Kuźmińska
February 26
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How to Reach E-commerce Customers via Mobile App and SMS?
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How to Reach E-commerce Customers via Mobile App and SMS?

Alicja Kuźmińska
February 24
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A/B/X Testing: Discover How to Research Entire Customer Journeys, Not Just Single Clicks
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A/B/X Testing: Discover How to Research Entire Customer Journeys, Not Just Single Clicks

Alicja Kuźmińska
February 19
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What Happens After a Form is Filled? On the Magic of Marketing Automation
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What Happens After a Form is Filled? On the Magic of Marketing Automation

Alicja Kuźmińska
February 17
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Scoring in Affiliate Programs – How to Find Your Most Loyal Customers?
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Scoring in Affiliate Programs – How to Find Your Most Loyal Customers?

Alicja Kuźmińska
February 12
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How to Leverage Your Customer’s Location for Dynamic Promotions?
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How to Leverage Your Customer’s Location for Dynamic Promotions?

Alicja Kuźmińska
February 10
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Pop-ups That Don’t Annoy, They Convert
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Pop-ups That Don’t Annoy, They Convert

Alicja Kuźmińska
February 5
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A marketing team designing a Customer Journey Map for marketing automation. A man and a woman placing sticky notes on a glass board to outline touchpoints, triggers, and automated workflows.

Customer Journey Mapping – How to Design

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Lead scoring and qualification in the financial sector. Colorful wooden figures representing customer segmentation alongside growing stacks of coins symbolising increased revenue from qualified credit and insurance leads.

Lead Scoring in Finance – How Automation

Lead scoring is a critical element for any business with big ambitions and a drive

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