In most cases, marketing automation is not something you can implement overnight. A whole process is involved, primarily when it comes to integrating your current tools and platforms with marketing automation tools. So, what should you take into account when implementing MA for the first time?
When it comes to pay-per-click advertising (e.g., Google Ads), your success depends on three crucial elements: who sees your ads, how attractive your ads are, and how good is the landing page that your ads lead to. iPresso can help you with at least two of those elements. And in this post, we want to show you how.
The marketing world is rushing forward. Competition is growing like mushrooms. Recipients have seen almost everything. How to reach the target audience with something new? How to stand out? An effective help will be content marketing, which uses valuable content to attract attention and build better brand awareness. Faced with this, how to create content marketing that is effective? How do you build an image as an expert in your industry?
If you run an FMCG company, you surely want to reach your customers effectively, both in offline and online channels. The fact is, with marketing automation, you can do so more effectively. In this post, we will show you how to benefit from marketing automation in the FMCG industry.
Earlier this year, we announced a new integration in our marketing automation platform. Yes, now iPresso can be integrated with WhatsApp, and that’s great news for many companies. What’s important, though, is that with our integration, you can automate WhatsApp communication but also increase open rates (up to 95%!). How so? Let’s have a look.
Marketing agencies support their clients in many aspects of digital marketing – from PR to social media management and performance marketing. It’s no mystery that in many cases and services provided for those clients, marketing automation can be extremely helpful. That’s why we decided to gather all the crucial features available within our platform and show you how to use them to help your clients.
Every purchasing process can be depicted as a journey. Analyzing and optimizing this process can help you win more customers and make your business more stable. How can marketing automation help you with this? Let’s find out!
