Email marketing is a powerful tool enabling you to effectively reach current and potential customers.
Post
Tag: iPresso system
Post
The marketing automation market is expected to grow at over 2% annually
On September 29, Digital Journal published the summary of the latest report about the state of the marketing automation market.
Post
How martech ups your marketing and customer service game
Martech is not just a fancy solution for companies with too much money that want to save time. Thanks to martech, you can significantly improve your marketing, sales, and customer service efforts in at least four ways. Let’s take a closer look at them. Martech comprises many different tools and online platforms that support companies...
Post
As a PrestaShop partner, iPresso has prepared a special integration module
iPresso Marketing Automation became an official partner, of one of the biggest platform for e-commerce: PrestaShop. Through this partnership, a new, free module has been created. It allows to integrate your online shop with iPresso. Thanks to the integration, owners of e-shops which works on PrestaShop gain instant access to Marketing Automation Platform (iPresso) and...
Post
Do you really need all those extensions?
In modern marketing managing, various daily processes without the help of add-ons or additional tools are simply impossible. MarTech became a huge world that is growing more and more quickly. It could be clearly seen in recent pandemic years. Today, practically most of the company’s from different industries are using more or fewer add-ons to...
Post
Product feeds – a special category of values
Product feeds are basically a list of specific options from companies offer selected for promotion, clearance sale, recommendation, and so on. Feeds have a huge impact on every company working in e-commerce. Each of those lists could be used to fulfill the needs of different groups/segments, keeping in mind various metrics and variables. Sounds complicated?...
Post
iPresso Satellite – use the weather for your advantage
Not only, but summer is also a time when various marketing promotions happen with higher frequency. Sometimes during the year, happens an opportunity to quickly gain new customers for products and services. Performing a RTM (Real Time Marketing) actions can become a game-changer for every company. Those actions are performed in regard to various metrics,...