Actions on Sites, which include pop-ups, allow marketers to show website visitors dynamic content based on their preferences and activities. Both the content of such a message and the conditions that must be met in order for the system to trigger the communications are specified and launched by users of iPresso.
FullContact is a powerful fully-connected contact management platform for professionals and enterprises. This new integration will allow you to gather even more information on your customers, enhance context and create personalized messages that improve engagement with your audience.
The General Data Protection Regulation will impose new obligations on data processors from May 2018 on. iPresso introduces new features that will make it possible for marketers to collect and process the data in line with the GDPR.
According to Experian Cross-Channel Marketing’s Q3 2016 Email Benchmark Report, abandoned-basket emails are an efficient way of encouraging consumers to complete their transactions. iPresso’s new feature allows marketers not only to automatically send a personalized message to customers who abandoned their carts (or for example, their hotel bookings), but also to carry out elaborate marketing scenarios...
Web push dashboard is a new tool that will enable marketers to stay in touch with the performance of their web push communication.
Smartsupp is a platform that enables marketers to communicate with visitors on their websites in real-time and record their mouse movements and clicks. The data sent from Smartsupp to iPresso provide ability to perform further marketing actions in relation to visitors.
A new option introduced in iPresso allows to grant authorization to various groups of employees or departments of a company to access different parts of customer databases.
