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How to use automation to respond to abandoned shopping carts: tools and techniques
6 August 202429 July 2024by Articles

How to use automation to respond to abandoned shopping carts: tools and techniques

Adding products to a shopping cart and abruptly stopping shopping is an increasingly common behavior among online store customers. If you work in the e-commerce industry, you have surely encountered this phenomenon many times. Interrupted processes are a huge problem, as you don't know for what reason your purchases were ultimately not finalized, despite your interest in the offer. We can help you reduce the number of abandoned shopping carts and encourage customers to come back to complete their actions on your site.

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Looking for loyal customers? Here’s a recipe for effective use of RFM reports
31 July 202424 July 2024by Articles

Looking for loyal customers? Here’s a recipe for effective use of RFM reports

Getting loyal and engaged customers is very important for anyone running a business. The use of modern analytical tools, such as RFM reports, is becoming increasingly popular in this regard. They allow you to categorize your company's customers, making it easier to personalize your offerings and better tailor your products to a specific audience. We'll show you how you can use RFM analytics.

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Need more leads? Use iPresso contact forms
30 July 202424 July 2024by Articles

Need more leads? Use iPresso contact forms

Acquiring leads is important for any business. Contact forms as an effective marketing automation tool allow you to effectively generate leads, as well as build loyalty and engagement. We'll show you how to use our contact forms in your business, as well as suggest what not to do to avoid discouraging a potential customer.

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Why are recommendation frames crucial for effective e-commerce strategies?
18 July 202416 July 2024by Articles

Why are recommendation frames crucial for effective e-commerce strategies?

If you run an online store, you surely understand the value of personalized product recommendations. This way, you can increase the average order value and win your customers’ loyalty and engagement (customers appreciate stores that understand their needs and interests). And we have a tool that will help you do so – recommendation frames. Let’s have a look at them!

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Segment contacts to understand your audience and serve it better
11 July 20249 July 2024by Articles

Segment contacts to understand your audience and serve it better

Customer segmentation is one of the most effective marketing strategies you can use to understand and service a diverse customer base in an effective and personalized manner. The shortest explanation of this strategy revolves around creating several sub-groups of consumers or clients (known as segments) based on shared characteristics or interests. In this article, we will show you how this strategy can be implemented in two sectors – e-commerce and education.

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Use marketing automation to improve your customer retention
27 June 202425 June 2024by Articles

Use marketing automation to improve your customer retention

Nowadays, customer retention is as important as acquiring new customers. Retaining customers not only ensures a steady revenue stream but also helps build a loyal customer base and, as a result, a stable business. The better you are at keeping customers engaged in communication with your brand, the faster your business will grow. And this is something marketing automation can help you with! Let’s see how you can increase customer retention using our platform.