When planning to implement marketing automation (MA) to your business, you need to consider all the advantages and disadvantages of this solution and allocate an adequate budget even if only for specialized software. Are you asking yourself whether this type of investment will pay off? This article is just for you!
Omnichannel is a strategy for almost any company operating at least partially online. Implementing this approach can help you get more customers, build a consistent brand image, and cultivate good, long-term relations with your target audience. However, implementing omnichannel differs between companies. That's why we want to show you five practical examples of how you can implement this strategy in your business. Let's have a look!
A database with information about customers and potential stakeholders is extremely useful for any company. It is thanks to it and properly collected data that it is possible to create tailored content for the audience and transmit messages through the appropriate communication channel. Getting new people into the database can be quite a problem, due to the limited contact with the anonymous user. People are often reluctant to give out information about themselves and are afraid of invasion of privacy. Of course, nowadays the security of customer data should be a priority. In this article you will learn about various ways to increase contacts in the database and obtain valuable data in a user-friendly way.
Consumer promotions, such as discounts, coupons/vouchers, loyalty programs, and contests, play a vital role in the FMCG sector, primarily because they engage customers and encourage them to buy more products. However, given the high competition and frequent purchases in this sector, these promotions need to be frequent and effective to make a real difference in the sales and revenue charts. And this is where our role as a marketing automation platform begins. There are five applications on our platform that you can use to streamline the creation and communication of special deals or consumer promotions to your customers. Let’s have a look at them!
Marketing automation is a tremendous tool, but many still think it’s mostly for large companies with extensive procedures and several marketing channels in use. Is this really true? That is not necessarily the case; thanks to marketing automation platforms such as iPresso, even a small team can successfully implement and take advantage of marketing automation! Let’s see how.
When you're running a business, you're bound to communicate in various ways with your audience. The right content can contribute to higher conversions and sales on your site. So it's important to use the communication channel preferred by a particular user and to tailor messages to the customer. If you want to run effective marketing campaigns, you should use segmentation, and we will tell you how to do it.
Wanting to have campaigns that are best tailored to individual customers, you need to pay attention to many factors. At first, it seems downright impossible to segment your audience properly, since people have different interests. But what if you could see what actions a particular user performs? Learn about behavioral data analysis and how to use it in conjunction with Marketing Automation.
