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Avoid these keywords and key phrases if you don’t want to end up in the junk folder

Avoid these keywords and key phrases if you don’t want to end up in the junk folder

In our previous article about spam, we listed things you should be mindful of when it comes to email marketing and the condition of your domain. And while these things are incredibly important, you should also pay attention to the content of your emails. The truth is that if you include some trigger keywords and key phrases, mailbox algorithms are more likely to flag your email as spam. So, let’s have a look at what to avoid!

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5 examples of how to successfully use content recycling

5 examples of how to successfully use content recycling

Already have some valuable content and want to create new content based on it? Great idea! Content recycling is used by both global brands and newcomers to a particular industry. It's important that you already have content on the basis of which you will make another one, and that it is up-to-date. We'll show you how you'll use previously prepared content to grab your audience's attention.

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How to build an FMCG customer base

How to build an FMCG customer base

Building a customer base for FMCG brands may not be as easy as it seems. That’s mostly due to the fact that those customers usually do not interact directly with those brands, only via their products. In fact, many FMCG brands are owned by the same company, and customers are not always aware of this fact. So, if you run an FMCG business, what can you do to build a customer base? Here are your options!

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How marketing automation can help you increase AOV

How marketing automation can help you increase AOV

If you run an online store, AOV (average order value) is one of the most important metrics to which you should pay attention. The higher your AOV is, the more profitable each customer is, and you can invest more money to get more customers. In this post, we will show you how you can use marketing automation to increase AOV in your store. Let's have a look!