Quite a few companies are struggling with too few customers and a lack of appropriate tools to attract new people interested in their offerings. Those who have already dealt with this problem, however, may be severely disappointed as they continue to fail to achieve impressive results. It is important to remember that having a large number of users interested in our products does not guarantee profits and high sales. What is important is that the customer shows commitment and is willing to come back and use the company's services many times. If you're wondering what you can do to make sure people don't just make one-time transactions with you, this article is for you! We'll show you how to use marketing automation to build customer loyalty.
WhatsApp marketing automation: Create communication flows and interactions with customers
WhatsApp is one of the most popular messengers out there. It’s a fantastic tool that allows you to stay in touch with your customers all over the world and distribute not just text messages but also media and vouchers. WhatsApp is far more flexible and effective compared to standard text messages, and now, thanks to iPresso, you can automate your communication flows and interactions with customers. Let’s see how!
Build (and expand) your contact base. Some strategies to get started
The information you have about your site's users is much more important than you think. No matter what kind of business you have, your contact base is a tremendous value and it is the basis for contacting your audience. Without it, it is impossible, among other things, to personalize marketing campaigns and target ads to specific people. In this article, we will help you build your contact base. You will also get a lot of tips to expand it in the future.
Automate your contact database management
In the next post we will talk about our CDP (Customer Data Platform). But when it comes to your contacts (clients, users, vendors, etc.) and keeping them organized – our contact database management feature is perfectly sufficient. In this post, we want to show you some of the features of this tool so that you can see how to automate the majority of work related to your databases. Let’s get right to it!
How to use automation to respond to abandoned shopping carts: tools and techniques
Adding products to a shopping cart and abruptly stopping shopping is an increasingly common behavior among online store customers. If you work in the e-commerce industry, you have surely encountered this phenomenon many times. Interrupted processes are a huge problem, as you don't know for what reason your purchases were ultimately not finalized, despite your interest in the offer. We can help you reduce the number of abandoned shopping carts and encourage customers to come back to complete their actions on your site.
Confusion over “cookies”, i.e. Google’s resignation from removing 3rd party cookies
Google's decisions with regard to third-party cookies have already been covered on our blog more than once. The first mention of their withdrawal was made more than four years ago, but it was pointed out from the beginning that appropriate tools had to be developed first and the decision was not urgent. The multinational company has postponed many times the dates for the final farewell to 3rd party cookies on their Google Chrome browser, but at the end of July this year they made a surprising decision.
Need more leads? Use iPresso contact forms
Acquiring leads is important for any business. Contact forms as an effective marketing automation tool allow you to effectively generate leads, as well as build loyalty and engagement. We'll show you how to use our contact forms in your business, as well as suggest what not to do to avoid discouraging a potential customer.