Promotions, special offers, and discounts can be extremely effective when it comes to increasing sales, especially in the FMCG sector, but not only. In this post, we will focus on consumer promotions – how to prepare for them and how to make them effective so that your business can grow and attract more customers.
That’s what the latest online study published by DAC Group revealed. And the bad news keeps coming – 38% of British companies do not have local branch pages, and just less than half (42%) use UTM performance marketing tracking. The study was conducted in seven market categories among over 500 companies. This study perfectly shows...
Although globally, the whole online trade industry noted a 3% decline, in Europe, the drop is much more significant. A 13% decrease is the first such situation in the 9-year history of the Salesforce Shopping Index. Moreover, the order volume in Q1 2022 has declined 17% in Europe. What are the reasons behind this substantial...
Every company wants to have satisfied, loyal customers who are likely to recommend your business to others – friends or family members. The reason is apparent – with happy customers, you get a reliable company that can grow with confidence. And that’s what NPS (net promoter score) is all about – customer loyalty and satisfaction....
