Webinar lead generation machine. Step by step: from registration, through reminders, to the post-meeting sales sequence
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Webinar lead generation machine. Step by step: from registration, through reminders, to the post-meeting sales sequence

Ela Ciernicka
August 21
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Are your campaigns lying? Control groups reveal the truth
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Are your campaigns lying? Control groups reveal the truth

Ela Ciernicka
August 13
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General cleanup in Marketing Automation. How to refresh old scenarios in one day and boost their results by 20%
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General cleanup in Marketing Automation. How to refresh old scenarios in one day and boost their results by 20%

Ela Ciernicka
August 12
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Stop spamming, start talking. How to combine email, SMS and social media into one cohesive customer story
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Stop spamming, start talking. How to combine email, SMS and social media into one cohesive customer story

Ela Ciernicka
July 24
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Necromancy in Marketing: How we resurrected “dead” subscribers and turned them into paying customers
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Necromancy in Marketing: How we resurrected “dead” subscribers and turned them into paying customers

Ela Ciernicka
July 8
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Stop guessing which customer path works. Run automated A/B tests for entire campaigns and learn the truth
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Stop guessing which customer path works. Run automated A/B tests for entire campaigns and learn the truth

Ela Ciernicka
July 3
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We tracked customers before they even thought about buying. The secret is in B2B intent data
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We tracked customers before they even thought about buying. The secret is in B2B intent data

Ela Ciernicka
July 1
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