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5 reasons why you need frequency capping in your advertising campaigns

5 reasons why you need frequency capping in your advertising campaigns

In digital marketing, more is not always better. Certainly, that’s the case with frequency capping, i.e., limiting how often people see your ads. In general, you don’t want to go overboard with your ad impressions as their effectiveness goes down and CPA (cost per acquisition) goes up. Read on to see why you need frequency capping in your ads. There are five good reasons for that!

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How emojis affect your email marketing campaigns

How emojis affect your email marketing campaigns

Do you use emojis in your emails, especially marketing ones? While you may think it’s not very professional, the truth is that they can grab your prospects’ attention and increase OR (open rates). There are two sides to this question, as well as some best practices you should follow if you want to successfully use emojis in your email marketing strategy.

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What does WCAG 2.2 mean for e-commerce?

What does WCAG 2.2 mean for e-commerce?

Do you know what the WCAG standard is? Until recently, it applied only to public institutions, but this will soon change. Are you prepared for it? As early as June 28, 2025, all online stores operating in the EU will have to comply with the WCAG standards at the AA level.

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Push notifications in personalized communication – the key to higher engagement

Push notifications in personalized communication – the key to higher engagement

Push notifications can be very effective at keeping your users and customers engaged and interested in your offer. Even though this tool is sometimes undervalued, it’s actually very flexible. And you don’t need much to start using those notifications in your marketing and sales activities! Read on to see how you can make the most of push notifications in your business.

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Use marketing automation to increase AOV

Use marketing automation to increase AOV

Average order value (AOV) is one of the most important metrics in every e-commerce business. It has a huge impact on your business’s profitability. The more products customers buy together, the more money you make, and the lower your shipping costs (you may even consider offering free shipping above a specific spend threshold). With marketing automation, you can increase the AOV in your store, and don’t spend too much time doing so! Let’s see what your options are.