Marketing automation is your passageway to more sales, more people reaching out to your company, and higher AOV (average order value) rates. In this year’s last post, we want to show you how marketing automation can help you give your sales a solid boost. It’s your must-read as you’re planning sales and marketing activities in 2025!
A/B tests can be immensely helpful when it comes to verifying and increasing the effectiveness of your campaigns. If you use our marketing automation platform, you can use A/B tests in at least four areas: Email marketing, retargeting, website content, and push notifications. In this post, we will show you what to consider when creating A/B tests and how to put them to work.
Want to launch a new marketing campaign? Before you start taking any action, you need to prepare a marketing brief. Don't know what it is? In this article you will learn all about it. We will also explain why a marketing brief is essential for advertising agencies.
If you’ve recently started a new business, marketing automation can help you achieve your goals quicker and streamline many daily processes in your company. Even a startup can benefit greatly from marketing automation, provided there is a well-thought-out strategy behind what you’re doing. In this post, we want to show you four such tools. All of them are universal and can be of great help in a startup. Let’s have a look at them!
We all know that many new technologies have been introduced over the years. Of course, forms of marketing have also evolved and adapted to society. Some of the most popular books showing the development of marketing are those by Philip Kotler, a prominent American economist. Are you curious to read the latest book “Marketing 6.0: The Future is Immersive”? Check out our review!
FMCG is one of those sectors where companies do their marketing mostly offline (due to the nature of the product). Of course, there are still online activities – FMCG companies have websites, use online ads, and sometimes even send out newsletters, but most of the time, people buy these products offline in the nearby grocery store, so FMCG communication must comprise the offline aspect. And that’s what we want to talk about.
Combining sales with marketing automation means combining these methods into effective tactics for acquiring, engaging and converting customers. It's a combination that enables marketing and sales teams to increase efficiency and better engage with customers in various global markets.
