Are you wondering why your campaigns are not very effective? Perhaps it's decided by a small detail or one element that discourages customers. You can look for the cause of the failure on your own, but it will take a lot of time and doesn't guarantee improving the effectiveness of your campaigns. If you are not yet doing A/B testing, it's time to change that! We will tell you how to conduct such tests to choose the most favorable option and make your audience curious.
Marketing automation can offer tremendous work simplification and a lot of time savings. However, not every company is ready to implement or fully benefit from this technology. In this post, we’ll show you five signs that clearly indicate that you’re ready to go with marketing automation. We’ll also share some insights on what to do if you’re not.
Marketing automation is constantly evolving. With the new technologies and solutions emerging, MA is evolving with them. Let’s have a quick look at what we can expect in 2025 and beyond concerning marketing automation. The biggest trend is definitely generative AI.
Global giants are increasingly eager to use artificial intelligence. AI can save time and expenses, plus make tasks easier for employees. Skillfully used AI, opens up new opportunities for the company. The use of artificial intelligence in marketing can provide many benefits and encourage new customers to take advantage of the offer. Find out what is the best use of AI in creating a marketing campaign, and what mistakes to avoid so that the ads produce the right results.
Are you spending more and more on marketing, but seeing no results? Are you dreaming of gaining new customers, but there's no sign of improvement or increased interest in your offerings? We know what the reason is! See the most common mistakes made when creating marketing campaigns and learn our tips on how to deal with them.
Do you see that your existing marketing activities are consuming too much money? Do you have a base with many contacts, but ads are only clicked by individuals? Or are you simply looking for tools to make marketing easier for your company? Marketing Automation is just for you! In this article, you'll find tips and tricks on how to get down to automating your marketing processes to reduce costs and attract more customers.
Surely you know that without a correctly defined goal and monitoring whether it has been achieved, it is impossible to conduct marketing activities. After all, you can't say that a campaign was effective without any evidence of it. Moreover, seemingly beneficial advertising does not always produce the expected results, as it may, for example, generate low-quality leads for which your offer is not tailored. In controlling the results achieved, you should track and analyze marketing indicators. Learn about the 10 most important indicators that are useful in marketing.
