Home > marketing

Tag: marketing

Post
Use marketing automation to increase AOV

Use marketing automation to increase AOV

Average order value (AOV) is one of the most important metrics in every e-commerce business. It has a huge impact on your business’s profitability. The more products customers buy together, the more money you make, and the lower your shipping costs (you may even consider offering free shipping above a specific spend threshold). With marketing automation, you can increase the AOV in your store, and don’t spend too much time doing so! Let’s see what your options are.

Post
7 ideas for personalized marketing campaigns

7 ideas for personalized marketing campaigns

Looking for inspiration on how you can use personalization? Or are you just getting started with marketing automation and looking around for tips? We come with ideas for personalized marketing campaigns that will help you increase sales and encourage customers to take advantage of your offer!

Post
Transactional or marketing – how not to confuse these types of messages?

Transactional or marketing – how not to confuse these types of messages?

Certainly not every customer in your database has marketing consents. Do you know what kind of emails you can send to someone like that? When creating marketing campaigns, you must follow the rules and respect the choice to refuse consent. Sending a marketing email without permission can expose you to unpleasant consequences. On the other hand, after all, you can't leave a user without keeping them updated on the status of their completed order, which is what transactional emails are for. Wondering how to distinguish between types of messages and send them to the right groups? We will dispel your doubts!

Post
How context-based marketing can help you get more clients

How context-based marketing can help you get more clients

How can I get more clients? At some point, this is a question most entrepreneurs ask themselves. The truth is that getting new clients is essential for the growth of any business, yet there is no one-size-fits-all solution. That’s why the best thing you can do is explore various strategies and determine what yields the best results.