Planning marketing campaigns is becoming an indispensable element of the business strategy of every organization. Effective campaigns do not arise spontaneously, but are the result of a careful process of analysis, strategy and implementation. As the market becomes more complex and demanding, so does the importance of properly planning marketing campaigns.
Running an event marketing company or an event marketing project requires paying attention to many elements. The majority of them can be automated with marketing automation platforms such as iPresso. Let’s have a look at what are your options if you want to conduct effective event marketing campaigns.
Fortunes come from saving. It is always worth looking for alternative solutions that will reduce marketing costs and at the same time ensure sustainable growth. The most important thing is to reach new customers and increase the loyalty of current ones. Focus on your existing contact base - you will achieve more effective and cheaper results. Marketing automation will help with this.
If you’ve recently started your business, you need to think about a whole list of things, with acquiring clients and staying afloat being the two most important ones. Startups frequently decide to limit expenses, especially at the early stage of development. But there is a big question to answer: Should you save money on marketing automation? Or perhaps it’s a vital aspect of your startup business, and you should invest in it. Let’s have a look.
Demand generation is a strategy focused on increasing customer awareness of the company and its offerings. Marketing Automation plays a key role in implementing this strategy, enabling the automation of marketing processes, which allows you to reach the target audience more effectively and build relationships with customers.
![Let’s rescue abandoned carts! A retargeting scenario and best practices [2024]](https://marketingautomagic.com/wp-content/uploads/2024/03/Abandoned-cart-360x360.png "Abandoned cart")
If you don’t have retargeting in place, you lose many potential customers every month – it’s a fact. On the other hand, when you implement retargeting, you can increase the number of orders and customers and for just a fraction of what you need to pay for a new customer. In this post, we want to show you how to make the most of retargeting in your online store so that you can build a more stable online business. Let’s have a look at the retargeting best practices. And later on, we also have a template retargeting scenario you can use!
A/B/X tests can be extremely helpful when it comes to understanding what works and resonates with your target audience. Companies use them to improve their ads and websites. But in order for your A/B tests to work, you need to stick to some rules that we’re outlining in this post.
