If you run a B2C business (or even a B2B one, in some cases), WhatsApp can be one of the easiest ways to get more customers and improve CX (customer experience) in your company. How so? It’s one of the most popular, convenient, and flexible messaging platforms that’s just fantastic for sales and marketing purposes.
Are you sending lots of ads and still not seeing results? Are you surprised why recipients prefer your competitors? You won't attract customers with old-fashioned measures, and you'll only waste a lot of time and burn through your budget. Face it - without using marketing automation, you won't reach the majority of people who are interested in your offers. We have some tips for you on how you can change your marketing strategy!
Surely you know that ads can attract many new customers. One of the most effective ways to promote your brand is to use Google Ads. There you have various options for creating ads, both graphical and also in video form. Your campaigns can be even better and more profitable if you combine Google Ads with iPresso Marketing Automation.
Marketing automation is your passageway to more sales, more people reaching out to your company, and higher AOV (average order value) rates. In this year’s last post, we want to show you how marketing automation can help you give your sales a solid boost. It’s your must-read as you’re planning sales and marketing activities in 2025!
Do you know what temporary emails are and when you can use them? Or are you looking for some solution to the plethora of SPAM you receive every day? In this article, we will explain what a 10-minute email is and discuss what its advantages and disadvantages are.
When communicating with your customers, you definitely want to encourage them to take advantage of your offer. One reliable way to make your audience curious is real-time marketing, that is, marketing activities based on changes in the environment. With iPresso Satellite, you will use the full potential of real-time marketing and tailor your ads to the needs of interested users.
A/B tests can be immensely helpful when it comes to verifying and increasing the effectiveness of your campaigns. If you use our marketing automation platform, you can use A/B tests in at least four areas: Email marketing, retargeting, website content, and push notifications. In this post, we will show you what to consider when creating A/B tests and how to put them to work.
