First association with results in e-mail marketing? Open rate (OR). However, this is only a small part of the reporting and does not tell the full story of your campaign's performance. Let's look at the topic more broadly, focusing on business goals: sales in the online store, webinar registrations, etc.
Webinars can be very successful sales and lead generation tools, but in order for them to work, you need to get as many attendants as possible. And this is where email marketing steps in the game. In this post, we want to show you how to craft a perfect webinar invitation and what to focus on to get people to sign up for your event.
If you are an accountant or a consultant, what can marketing automation help you with? The answer depends mostly on the type of business you run, but in every case, you will save a lot of time and streamline several time-consuming processes. In this post, we want to show you how independent professionals can use marketing automation.
Effective communication tools play a key role in building lasting relationships with customers. One of the most popular means of transmitting information and promoting offers are marketing e-mails. How long should a marketing email be to effectively reach your audience? In this article, we will analyze various aspects of the length of marketing emails, taking into account both recipient expectations and strategies for effective content transfer. Let's discover together how to find the balance between a too long description, which can be discouraging, and a too short message, which can leave much to be desired.
Effective customer relationship management is a key element of success. Companies are increasingly using advanced analytical tools that allow them to better understand the behavior of their customers. One of the most effective instruments is RFM analysis.
Quick and convenient form of communication that allows you to provide your customers with almost any message or offer. That’s how briefly push notifications can be described. If you run a B2C company, web push will be a fine addition to your marketing strategy. What do you need to know about them?
Competition in the marketing landscape is intense. To stand out, continuous learning and improvement of skills is necessary. Marketing certificates are becoming more and more popular among professionals. Both those experienced and those just starting their careers. We present iPresso Academy certificates - a great way to gain new knowledge and crown it with official confirmation.
