In today's e-commerce world, effective customer data management and an effective marketing strategy are crucial to the success of businesses. Integrating marketing automation tools and an e-commerce platform can significantly improve the effectiveness of your marketing efforts. One example of successful integration is the combination of iPresso with Magento - two powerful tools that together can revolutionize the way companies run their marketing campaigns.
In 2024, when you’re creating mailings, you simply need to take mobile users and their preferences into account. That’s because the majority of them use mobile devices to check emails daily. And if your mailing is not responsive – you won’t get much attention from mobile users. Let’s see what you need to pay attention to when designing responsive emails.
In the business, writing thank-you emails comes in handy on multiple occasions, e.g., when you want to thank someone for placing an order or signing up for your newsletter. Thank-you emails show that you care for your clients and appreciate doing business with them. In this article, we’ll show you how to write a perfect thank-you email and what it should include.
Suppose you run a digital marketing agency and you want to use email marketing to grow your client base. So, you go online and purchase a ready-made list of 50,000 email addresses of medium-sized company owners in your target sector. Let us tell you why this is a HORRIBLE idea.
Email marketing is still a very useful marketing strategy, but if you want it to work, you need to create a high-quality email base. Sending emails to random recipients is not just ineffective; it’s also illegal. In this post, we will show you how to build such a base so that it can be a vital source of leads in your business.
First association with results in e-mail marketing? Open rate (OR). However, this is only a small part of the reporting and does not tell the full story of your campaign's performance. Let's look at the topic more broadly, focusing on business goals: sales in the online store, webinar registrations, etc.
Webinars can be very successful sales and lead generation tools, but in order for them to work, you need to get as many attendants as possible. And this is where email marketing steps in the game. In this post, we want to show you how to craft a perfect webinar invitation and what to focus on to get people to sign up for your event.
