Conducting customer surveys can be very beneficial to your business. This way, you can understand the needs of your target audience better, fix things that require your attention, and strengthen elements that are working well. One of the most popular types of customer surveys is called NPS. It’s used worldwide primarily because of its universality. In this post, we will show you five good practices that will enable you to make the most of this type of survey.
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How to encourage customers to leave more reviews
Customer reviews play a crucial role when it comes to your company’s reputation and recognizability. They help other people and companies decide to send an inquiry or start cooperation with your business. However, in order to benefit from customer reviews, you need to get many of them and, if possible, regularly. Let’s see how you...
What is NPS and what industry benchmarks should be important to you?
Every company wants to have satisfied, loyal customers who are likely to recommend your business to others – friends or family members. The reason is apparent – with happy customers, you get a reliable company that can grow with confidence. And that’s what NPS (net promoter score) is all about – customer loyalty and satisfaction....