AI is poised to play an increasingly important role in the development of marketing, according to the Lessons of 21-Century Brands study released by Forbes Insights and Quantcast, drafted on the basis of a survey of 504 high-level marketing executives. Most respondents expect that AI-based solutions will be useful in delivering precise measurments (72%), real-time...
Creating positive customer experience translates directly into the revenue of a company – according to KPMG’s report Tomorrow’s experience, today. Harnessing a customer first approach in a changing world.
42% of marketers name personalised marketing as their top priority (according to Chartered Institute of Marketing) and companies that create personalised experiences are seeing revenue increase by 6-10% (according to Boston Consulting Group). A new research from Eagle Eye shows that personalisation is no longer optional, it’s a necessity for successful marketing.
Mobile devices are already leading when it comes to product research and advocacy. But according to the new research from GlobalWebIndex, in recent years they have also come close to becoming as popular as PCs and laptops for the transaction phase of the purchase journey.
Targeting and personalisation (33%), social media engagement (29%) and conversion rate optimisation (28%) are among the top priorities for retailers in 2017, according to Econsultancy’s latest Digital Trends in Retail Report.
The Omnichannel Retailing Forum Fall 2016, which was held in Warsaw on November 23, focused on the major challenges in the retail industry. One of the thematic sessions of the conference was devoted to marketing automation as the foundation of omni-channel sales.
