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15 April 2026
by iPresso
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Tag: personalization

Personalization of offers in the travel industry with marketing automation
Articles

Personalization of offers in the travel industry with marketing automation

Jakub Wyciślik
May 9
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Content automation: provide valuable information
Articles

Content automation: provide valuable information

Jakub Wyciślik
April 8
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How will you save with Marketing Automation?
Articles

How will you save with Marketing Automation?

Jakub Wyciślik
March 26
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Why do you MUST segment your contact database?
Articles

Why do you MUST segment your contact database?

Jakub Wyciślik
March 6
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How to automate omnichannel?
Articles

How to automate omnichannel?

Jakub Wyciślik
October 5
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Relationships between contacts – a new level of personalization.
Articles

Relationships between contacts – a new level of personalization.

Jakub Wyciślik
May 17
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iPresso Satellite: react to external conditions in real time.
Articles iPresso system

iPresso Satellite: react to external conditions in real time.

Jakub Wyciślik
May 11
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Recent Posts

Smiling traveler with suitcase using a smartphone on an elevated pathway near a modern illuminated ATC tower at dusk.

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Visualization of the Zero-Party Data collection process: a moment where marketing automation helps the customer exit a loop of uncertainty (question mark) by declaring specific preferences (yellow cube) and entering a personalized purchase path.

Zero-Party Data: How to automate the collection

Changes to cookie mechanisms aren't meant to make our lives more difficult—the tracking model is

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